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Google Rivaling Snapchat Discover, Twitter Lets You Pay to Play, and More Social Media News

Google Rivaling Snapchat Discover, Twitter Lets You Pay to Play, and More Social Media News

by Fronetics | Aug 29, 2017 | Blog, Content Marketing, Current Events, Marketing, Social Media

When it comes to social media news in August 2017, the words of Kanye West, “stronger, better, faster, stronger,” have never been truer. August has seen a continued push to get more information to more people in real time. Pinterest is introducing mobile ads. YouTube...
Where on Social Media Will Competitors Be Next? Trends in Content Distribution Channels

Where on Social Media Will Competitors Be Next? Trends in Content Distribution Channels

by Fronetics | Jul 20, 2017 | Blog, Content Marketing, Marketing, Social Media

Recent surveys show video platforms are the next big focus for marketers in terms of content distribution channels. Social media marketing can seem a bit like keeping up with the Joneses. Which content distribution channels are your competitors using? Where are they...
Facebook and Pinterest Update Ads, New Snapchat Tools, Google Lens, and More Social Media News

Facebook and Pinterest Update Ads, New Snapchat Tools, Google Lens, and More Social Media News

by Fronetics | May 25, 2017 | Blog, Content Marketing, Marketing, Social Media

In this month’s social media news, Facebook cracks down on misleading content, while Snapchat and Pinterest appeal to advertisers. If you sense that the competition between social media networks for users and advertisers is heating up, you’re not alone. This month,...
5 Things Companies Should Learn from YouTube Creators about Video

5 Things Companies Should Learn from YouTube Creators about Video

by Fronetics | May 2, 2017 | Blog, Content Marketing, Marketing, Social Media

YouTube creators focus on audience engagement, as opposed to branding, which helps them organically grow an authentic loyal following. I recently watched a video from Truly Social President and Founder Tara Hunt about the genius of YouTube creators. She offers truly...
Yes, Video Can Work for the Supply Chain

Yes, Video Can Work for the Supply Chain

by Fronetics | Apr 11, 2017 | Blog, Content Marketing, Marketing, Social Media, Supply Chain

Create videos that provide answers and convey your mission, and viewers will come. I know what you’re thinking: Videos are a great marketing tactic for certain niches, but not the supply chain. Who would want to watch my videos? What would I even make a video about?...
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