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Emerging career spotlight: Digital Supply Chain Manager

Emerging career spotlight: Digital Supply Chain Manager

by Jennifer Hart Yim | Aug 21, 2020 | Blog, Supply Chain, Talent

Editor’s note: This is the second in a series of three guest posts by Kate Began of Polycase.  The increasing digitization of commerce has revolutionized global supply chains in all kinds of ways. Shipments can now be dispatched with the click of a button,...
Listening alert: New supply chain podcast from DC Velocity

Listening alert: New supply chain podcast from DC Velocity

by Fronetics | Jul 19, 2020 | Blog, Current Events, Supply Chain

As the popularity of podcasts grows, DC Velocity premieres a new supply chain podcast — Logistics Matters. Our blog posts on supply chain podcasts consistently get a lot of views. Now, we can share news of another addition to the growing lineup of listen-worthy talks....
What’s the competition up to? 4 real-life examples of effective marketing strategies

What’s the competition up to? 4 real-life examples of effective marketing strategies

by Fronetics | Jun 16, 2020 | Blog, Covid-19, Marketing, Strategy, Supply Chain

We conducted a quick audit of supply chain company pages — and found these examples of effective marketing strategies.   The country is step by step trying to return to a new normal, but uncertainty continues to throw a wrench into full supply chain recovery. What are...
The case for outsourcing content marketing at a time of supply chain disruption

The case for outsourcing content marketing at a time of supply chain disruption

by Fronetics | Jun 9, 2020 | Blog, Content Marketing, Covid-19, Marketing, Strategy, Supply Chain

Too busy? Don’t want to invest in-house? Here are 4 prime reasons organizations opt to outsource content marketing.   No other lead generation tactic is more important to technology marketers than content assets. The new Gartner research — trade shows come in second...
Covid-19 messaging strategy for supply chain companies: Get the basics right

Covid-19 messaging strategy for supply chain companies: Get the basics right

by Fronetics | May 19, 2020 | Blog, Covid-19, Current Events, Marketing, Strategy, Supply Chain

From answering the most important question to humanizing your company, make it part of your Covid-19 messaging strategy. If your organization put marketing on pause to deal with the impact of Covid-19, it is time to recharge — thoughtfully. But what should your...
Cancellations call for trade show contingency plans (It’s urgent)

Cancellations call for trade show contingency plans (It’s urgent)

by Fronetics | May 13, 2020 | Blog, Covid-19, Current Events, Marketing, Strategy, Supply Chain

With a main lead-generating source canceled or postponed, trade show contingency plans take on increased importance. The Supply Chain USA 2020 summit in Chicago is a flagship event. Considered a must-attend gathering for strategic decision-making, it draws 1,000...
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