by Fronetics | Oct 17, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Wondering whether you should be prioritizing building traffic or optimizing for conversions? Here’s the case for each. I currently have a client trying to decide what to prioritize: building traffic to his website or optimizing current content for lead conversions....
by Fronetics | Oct 16, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain
Optimally, content and sales have a symbiotic relationship. But the key is understanding what kind of content your sales team needs to help them close deals. A theme I’ll be examining in this space over the next few months is how content marketing can help businesses...
by Fronetics | Oct 15, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Content creation requires time, money, and creativity. Here are 6 creative ways to repurposing existing content that will ensure you get the maximum value out of your work. You could say I’m “scrappy.” My mom always says that I can stretch a dollar farther than anyone...
by Fronetics | Oct 8, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain
Social media’s ability to exponentially grow brand awareness and introduce your content to unseen audiences can’t always be measured in dollars. One of the hardest parts about implementing a social media strategy is struggling to measure its success. While most B2B...
by Fronetics | Oct 4, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Guest posting can help you build your reputation as a thought leader, grow your contact list, improve your SEO, and expose your content to new audiences. At Fronetics, we use guest posting as a part of our own — and many of our clients’ — content strategies....
by Fronetics | Oct 2, 2018 | Blog, Content Marketing, Leadership, Manufacturing & Distribution, Marketing, Strategy, Supply Chain
Infographics are a content powerhouse, but creating them isn’t always easy. These five tips will help you make the most of this format. Infographics can be one of the most effective content mediums. We know that digital natives, who make up the majority of B2B buyers...
