by Fronetics | Dec 10, 2018 | Blog, Content Marketing, Data/Analytics, Logistics, Marketing, Strategy, Supply Chain
Here are our most-viewed blog posts from 2018 about analytics and ROI, including articles about how to calculate your marketing ROI and competitive benchmarking. Content marketing is increasingly popular in the B2B sector. In fact, 91% of B2B marketers used content...
by Elizabeth Hines | Dec 6, 2018 | Blog, Content Marketing, Current Events, Logistics, Marketing, Social Media, Strategy, Supply Chain
As content marketing continues to increase in popularity, here are six trends to consider when planning your 2019 strategy. A recent article by Forbes on content marketing notes: “As recently as a few years ago, marketers handled content mostly as a side project. It...
by Fronetics | Dec 4, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Repurposing content is an efficient way to reach a broader audience and build brand awareness. You spent hours pouring over stats and interesting facts for a blog post. Don’t let all of that effort fall to the wayside. Breathe new life — and reach new audiences — by...
by Jennifer Hart Yim | Nov 28, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain, Talent
Great people don’t always focus on expressing their superpowers at work out of a fear of limiting their scope. Here’s how employers can identify and coach employees to work to their fullest potential. This guest post comes to us from Argentus Supply Chain...
by Fronetics | Nov 20, 2018 | Blog, Content Marketing, Data/Analytics, Logistics, Marketing, Strategy, Supply Chain
Finding, analyzing, and using the right metrics effectively is crucial to a successful content marketing strategy. Accountability and showing a solid return on investment is everything when it comes to ensuring that your business is allocating adequate resources to...
by Fronetics | Nov 13, 2018 | Blog, Content Marketing, Data/Analytics, Logistics, Marketing, Strategy, Supply Chain
The results are in: Artificial intelligence (AI) has significant value for many business sectors. But what are the most effective ways to apply AI to your supply chain management company? Executives of many leading companies are looking for ways to integrate AI into...
