by Fronetics | Apr 18, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain
Here are four simple steps to measure your company’s content marketing ROI and the success of your content marketing strategy. Measuring your content marketing ROI gives you valuable insight into what’s working (and what’s not) with your content marketing strategy....
by Fronetics | Apr 17, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain
Are you using subtitles as part of your YouTube marketing strategy? You should be, as well as these other tips. I’ve written a lot about YouTube and how the supply chain should be leveraging it as a marketing tool. Of course, I don’t recommend just creating videos at...
by Fronetics | Apr 12, 2018 | Blog, Content Marketing, Leadership, Marketing, Social Media, Supply Chain
Make the most of your supply chain leaders’ social media accounts by following these steps. I’ve written many times before about the importance of supply chain leaders being on social media as the face of their brands. Social media presents a huge opportunity for...
by Fronetics | Apr 11, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
Today’s B2B buyer’s journey involves more internet research and more social media use. Technology has completely changed the B2B buyer’s journey. The vast amount of information available on the internet has afforded buyers a level of self-sufficiency that renders...
by Fronetics | Apr 9, 2018 | Blog, Content Marketing, Marketing, Social Media, Strategy, Supply Chain
Supply chain marketers can use marketing automation to drive efficiency and be more successful in earning and converting leads. Marketing automation is the process of using software to complete repetitive marketing tasks designed to nurture sales leads, personalize...
by Fronetics | Apr 5, 2018 | Blog, Content Marketing, Marketing, Social Media, Supply Chain
Adidas and FIFA have found great success in using social media in supply chain management. Sometimes, a success story can be a powerful motivator. FIFA and Adidas have been extremely successful in using social media in supply chain management. Here’s how it works for...
