by Fronetics | May 16, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain
Content marketing is a long-term solution. Here’s why it takes so long to see results. You are committed to your content marketing program. You’ve created blog posts, uploaded videos, and collaborated with industry leaders. You may have started noticing an increase in...
by Fronetics | May 3, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain
If you’re looking to grow brand awareness fast, here are 8 tricks to boost your efforts. Have you ever noticed how some brands seem to have crept into popularity overnight? You’ve never heard of them, and then, all of sudden, they’re everywhere. Their brand awareness...
by Fronetics | May 2, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain
A new study shows that businesses that reply to customer reviews receive better ratings overall than those that do not respond. I’ve written before about the rising popularity of B2B user review sites and how supply chain and logistics businesses can use them to...
by Fronetics | Apr 30, 2018 | Blog, Content Marketing, Current Events, Marketing, Social Media
Also in social media news April 2018: Instagram shuts down API platform, LinkedIn’s updates aimed at helping B2B marketers, and Facebook expands split ad testing. Facebook has been busy creating updates focused on user security in the wake of the Cambridge/Analytica...
by Fronetics | Apr 25, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
Supply chain leaders should use these 5 social media tips to grow brand awareness and increase your company’s profile as an employer. Like most busy executives, it’s hard to find time for your daily tasks and projects without adding social media into the mix. But...
by Fronetics | Apr 19, 2018 | Blog, Content Marketing, Current Events, Logistics, Marketing, Social Media, Supply Chain
With Facebook’s latest Cambridge Analytica scandal, you may be reevaluating if it makes sense to dedicate time and resources to your company’s Page. Can users trust Facebook? Facebook has been in the spotlight quite a bit lately. And we’re not sure the saying “all...
