by Fronetics | Jan 28, 2020 | Blog, Logistics, Marketing, Social Media, Supply Chain
Digital marketing over social media is a trend that continues to grow, but it’s only effective if you’re doing it right. Here are social media mistakes supply chain brands are still making. Highlights: When it’s done right, there’s no greater tool for your...
by Fronetics | Jan 2, 2020 | Blog, Current Events, Logistics, Marketing, Social Media, Supply Chain
Knowing how and when to respond to a social media crisis is crucial for reputation management and preventing future issues. News travels at lightning speed thanks, in large part, to social media. With the ability to amplify news – both good and bad – you hear, almost...
by Fronetics | Nov 14, 2019 | Blog, Marketing, Social Media
Whether you’re using social marketing or not, chances are your employees are active on social media platforms. Here’s why you need to create a social media policy. Highlights: A social media policy is your business code of conduct, letting people in your organization...
by Fronetics | Nov 5, 2019 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
LinkedIn has released a new guide to using video on its platform. Here’s what supply chain companies need to know to get the most out of video on LinkedIn. Highlights: Effective B2B marketing videos start with an analysis of your prospects’ unique purchasing journey...
by Jennifer Hart Yim | Oct 29, 2019 | Blog, Logistics, Marketing, Social Media, Supply Chain
As other social networks face unprecedented controversy, LinkedIn is still the best professional social media tool. But too many Supply Chain professionals aren’t getting the most from it. This guest post comes to us from Argentus Supply Chain Recruiting, a...
by Fronetics | Oct 24, 2019 | Blog, Marketing, Social Media
Facebook Messenger is the latest trend in chatbots for the supply chain. Here are powerful numbers to prove why your brand needs to be active on the messaging platform. Patience is a virtue of the past. Today’s buyers want (and expect) marketers to actively engage...
