by Fronetics | Jun 10, 2015 | Blog, Logistics, Marketing, Social Media, Strategy, Supply Chain
Fronetics Strategic Advisors conducted a survey focusing on social media and logistics and supply chain companies. Respondents shared information on their social media use, motivation, preferences, benefits, and challenges. One-hundred percent (100%) of respondents...
by Fronetics | Jun 9, 2015 | Blog, Logistics, Marketing, Social Media, Strategy, Supply Chain
Transfix is poised to disrupt and transform the trucking industry. Uber, the on-demand driver for hire mobile service, has come to stand for disruption. The company has not only transformed the taxi industry, it has changed everything. Uber, Aaron Levie notes, is a...
by Fronetics | Jun 4, 2015 | Blog, Marketing, Social Media, Strategy
When thinking about where to focus your company’s social media presence, look at the numbers. LinkedIn generates 80% of B2B social media leads, more than Facebook, Twitter, and Google+ combined. A 2013 study conducted by Demo and CEO.com shared that “LinkedIn remains...
by Fronetics | May 7, 2015 | Blog, Marketing, Social Media
A recent study by Forrester found that Instagram users were 58 times more likely to like, comment, or share a brand’s post than Facebook users and 120 times more likely than Twitter users. Yet, in a survey of marketers, only 28% reported making it a priority. With...
by Fronetics | May 7, 2015 | Blog, Marketing, Social Media
A recent study by Forrester found that Instagram users were 58 times more likely to like, comment, or share a brand’s post than Facebook users and 120 times more likely than Twitter users. Yet, in a survey of marketers, only 28% reported making it a priority. With...
by Fronetics | May 6, 2015 | Blog, Leadership, Marketing, Social Media, Strategy
There’s a great deal of buzz about social media in the business world – and for good reason. Marketing and communications professionals have made it de rigueur to tap into the popularity of social media networks to extend their brands into the digital world. But when...
