by Fronetics | Aug 4, 2015 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
Do reverse logistics companies need to focus on content marketing? Yes. Should they use LinkedIn? Yes. Twitter? Yes. YouTube? Yes. Yes. Yes. Should they blog? Yes! Several reverse logistics companies are already using content marketing in an effort to connect with...
by Fronetics | Jul 30, 2015 | Blog, Marketing, Social Media
For decades, companies have relied on the recommendations of friends and family to acquire new customers and grow sales. Social media is now transforming how these recommendations are shared and given companies a way to directly interact with customers. With more than...
by Fronetics | Jul 29, 2015 | Blog, Content Marketing, Leadership, Marketing, Strategy
In an interview with the Kitchn, Food Network’s Barefoot Contessa Ina Garten shared her top three secrets to hosting a successful dinner party – plan ahead, use your best stuff, and have fun building and sustaining relationships with those around you. Her focus may be...
by Fronetics | Jul 28, 2015 | Blog, Leadership, Marketing, Strategy
Only 1 in 10 professional marketers describe their lead nurturing efforts as “highly efficient and effective.” For most businesses, that’s simply not good enough. We’ve compiled the 30 greatest lead nurturing lessons into a guide. In it, you’ll...
by Jennifer Hart Yim | Jul 27, 2015 | Blog, Marketing, Social Media, Supply Chain
Editor’s note: This is a guest post written by David Weaver. David has spent the past several years developing a best practice online marketing strategy for the inventory and supply chain division at INFORM GmbH. Blogging has been around for years, yet some of...
by Fronetics | Jul 20, 2015 | Blog, Logistics, Marketing, Social Media, Strategy, Supply Chain
Sourcemap: doing well by doing good. Leonardo Bonanni’s company, Sourcemap, is doing well by doing good, and he’s helping companies to do the same. In working on his doctoral thesis at MIT, Leonardo Bonanni created a service that is good for the world on many levels –...
