by Elizabeth Hines | Aug 20, 2015 | Blog, Content Marketing, Leadership, Marketing, Strategy
All executives understand the significance, for their company and for their career, of creating and implementing strategy. Because of the significance of strategy, and because strategy forces executives to confront the future, many find it scary. Savvy executives...
by Fronetics | Aug 18, 2015 | Blog, Leadership, Marketing, Social Media
In one of the most infamous social media gaffes, the insurance giant Aflac fired its widely-recognized spokesman Gilbert Godfrey after he tweeted insensitive comments about the Japanese tsunami in 2011. The rapid growth of social media has created a gray area for...
by Fronetics | Aug 13, 2015 | Blog, Marketing, Social Media, Strategy
With LinkedIn this month reporting a 33% year-over-year growth of revenue and a 21% increase in membership, it remains solid in its role as the primary social network for business. Data from outside the company confirm its dominance. A University of Massachusetts...
![[Infographic] Content Marketing in Manufacturing: What Works, What Needs Work](https://www.fronetics.xyz/wp-content/uploads/2024/10/Infographic-content-marketing-in-manufacturing-801x675.png)
by Fronetics | Aug 11, 2015 | Blog, Content Marketing, Manufacturing & Distribution, Marketing, Social Media, Supply Chain
Manufacturing is experiencing a graying of its industry. With millions of workers at or near retirement age, many top posts are occupied by workers who have seen radical changes in the workplace over the course of their careers. And while executives have largely...
by Elizabeth Hines | Aug 10, 2015 | Blog, Content Marketing, Marketing, Strategy
Being in the strategic advisory space, I get a lot of exposure to various business strategies, strategic plans, and sales plans, both internally to organizations and from outsiders looking to raise money or gain influence. When it comes to strategic planning, too...
by Fronetics | Aug 6, 2015 | Blog, Logistics, Marketing, Social Media, Supply Chain, Transportation & Trucking
Transportation and logistics is a field that is booming. The business is a money-maker and a cornerstone of day-to-day functioning. It’s one that has been present for centuries. We are well past the Age of Discovery, but transportation and logistics companies carry on...
