The Role of Social Media in Supply Chain Management

by Fronetics | Sep 10, 2015 | Blog, Marketing, Social Media, Strategy, Supply Chain

Are you ready to harness some of the $1 trillion dollars social media can bring the value chain yearly? There are over 3 billion internet users on Earth, or nearly half the world’s population. The growth of worldwide internet users from 2000- 2015 was 753%. In...

Unlocking Your Marketing ROI with Analytics [infographic]

by Fronetics | Sep 9, 2015 | Blog, Content Marketing, Data/Analytics, Marketing

In the age of big data, everything in marketing is measureable – and that’s not necessarily a good thing. As Dimitri Maex of Ogilvy Consulting puts it, “marketers are drowning in numbers because they are focused on what they can measure rather on what they should...

The Six Marketing Metrics That Your Boss Actually Cares About

by Fronetics | Sep 8, 2015 | Blog, Data/Analytics, Marketing

The profile of marketing has definitely been raised lately. With a full 63% of businesses planning to increase their marketing budgets this year, its clear business leaders are looking directly to their marketing departments to drive growth. Along with expanding...

4 tips for using social media to find a job – without getting fired

by Fronetics | Sep 2, 2015 | Blog, Marketing, Social Media, Strategy, Talent

92% of businesses use social media as a recruitment tool – and 75% of hiring managers say they check out candidate’s social media profiles. With hiring managers and recruiters using social media to post jobs and identify great talent, it is obvious that you need to...

Fronetics uses content marketing to drive results and help businesses grow

by Fronetics | Aug 27, 2015 | Blog, Content Marketing, Marketing, Social Media, Strategy

Content marketing has become a key marketing strategy for many businesses. Statistics show that content marketing generates three times more leads than traditional marketing methods – and those leads cost an average of 62% less. At Fronetics, we’ve built our...

Content marketing for the logistics and supply chain industries [Download]

by Fronetics | Aug 25, 2015 | Blog, Content Marketing, Logistics, Marketing, Supply Chain

Earlier this year, when Fronetics Strategic Advisors set out to explore the role of content within the logistics and supply chain industries, a full 86% of the companies we surveyed reported using content as a marketing tool – their primary goals being to build brand...