50% of sales go to the vendor that responds first. Is your sales team’s average response time faster than your competition?

by Fronetics | Oct 13, 2015 | Blog, Content Marketing, Marketing, Strategy

Imagine for a moment you’re entering an electronics retailer, ready to purchase a new television. You’ve been thinking about buying a new TV for a while, so you’ve done your homework. You know the difference between LCD and plasma. You’re certain that a 50 inch flat...

Social lurking won’t grow your business

by Fronetics | Oct 7, 2015 | Blog, Marketing, Social Media, Strategy

I wrote previously about the opportunities companies within the logistics and supply chain industries can realize through social listening. I cautioned that to reap the benefits and seize the opportunities afforded by social media, companies need to use the...

Social listening can increase revenue

by Fronetics | Oct 6, 2015 | Blog, Marketing, Social Media, Strategy, Supply Chain

Companies within the logistics and supply chain industries have been slower to participate in social media than other industries. The primary reason being because of a lack of understanding of what social media is and the role it can play for business. Unfortunately,...

Four Steps to Creating Sales Targets that Drive Results

by Fronetics | Oct 1, 2015 | Blog, Content Marketing, Marketing, Strategy

Around the time when the leaves start changing color every year, companies turn their focus to year-end revenue and gross profit forecasts. Those forecasts, in turn, are used to inform the establishment of sales and revenue targets for the following year. These goals...

The Role of Social Media in Supply Chain Intelligence

by Fronetics | Sep 30, 2015 | Blog, Marketing, Social Media, Strategy, Supply Chain

The social economy is estimated to be $1.3 trillion U.S. dollars annually. Social media is more than a collection of personal commentary, photos, and inspirational quotes. Increasingly, social media creates an opportunity to gather information, and social media is...

5 Tips Supply Chain Managers Need to Build Landing Pages That Convert [Infographic]

by Fronetics | Sep 28, 2015 | Blog, Logistics, Marketing, Supply Chain, Talent

Landing pages are a fundamental tool in converting website visitors into leads. They’re what convince your visitors that they absolutely must download your fabulous resource offer. Yet often times they’re treated as the annoying little sibling to high-value content...