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How to Hire a Copywriter: A Guide for the Supply Chain

How to Hire a Copywriter: A Guide for the Supply Chain

by Fronetics | Nov 4, 2015 | Blog, Content Marketing, Marketing, Supply Chain

3 things supply chain hiring managers should look for when hiring a copywriter. Since 94% of domestic B2B buyers conduct research online to make purchase decisions, maintaining high-quality content on your company’s website is crucial for attracting new business. But...
LinkedIn Groups are Now Private – What Does This Mean for You?

LinkedIn Groups are Now Private – What Does This Mean for You?

by Fronetics | Nov 2, 2015 | Blog, Marketing, Social Media, Strategy

In mid-October, LinkedIn made some big changes: LinkedIn Groups are private and there’s a new, standalone LinkedIn Groups app for iOS users. Many LinkedIn Groups were used for the purpose of networking, research, and prospecting, however many people were misusing, and...
How to create an effective content strategy [Template]

How to create an effective content strategy [Template]

by Fronetics | Oct 26, 2015 | Blog, Content Marketing, Marketing, Strategy

With 3 out of 4 marketers across the globe prioritizing content marketing, producing unique content to attract and convert website visitors can be tough. From social media to blog posts to ebooks and webinars, buyers are accessing your content through a myriad of...
Lead nurturing 101: A definitive guide to multi channel lead nurturing

Lead nurturing 101: A definitive guide to multi channel lead nurturing

by Fronetics | Oct 21, 2015 | Blog, Content Marketing, Marketing, Strategy, Talent

If you watch enough romantic comedies, you’ll start to recognize a pattern. It goes something like this: Boy meets girl. Girl meets boy. Movie follows antics of girl + boy, winding its way through the (oftentimes hairy) narrative. Throughout the movie we see the main...
Use social media to reduce returns

Use social media to reduce returns

by Fronetics | Oct 15, 2015 | Blog, Consumer Electronics, Logistics, Marketing, Social Media, Strategy, Supply Chain

Consumers are using social media to help them make purchase decisions.  An infographic by Invesp provides key details including that:  4 in 10 social media users have purchased an item online or in-store after sharing it or marking it as a  favorite on Twitter,...
The role of social media in supply chain risk management

The role of social media in supply chain risk management

by Fronetics | Oct 14, 2015 | Blog, Marketing, Social Media, Strategy, Supply Chain

A study conducted by Accenture found that supply chain risk management is seen by companies as a priority.  Seventy-six percent of companies who participated in the survey described supply chain risk management as important or very important, and 25 percent of...
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