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Six Ways to Improve Your Content Marketing in 2016

Six Ways to Improve Your Content Marketing in 2016

by Fronetics | Jan 18, 2016 | Blog, Content Marketing, Marketing, Strategy

 Improve your content marketing strategy in 2016 by following these six tips. We know that content marketing is a highly effective tool for companies of all shapes and sizes, be they B2C or B2B. (If you’re not using inbound marketing, here are five reasons why you...
Top Talent Articles of 2015

Top Talent Articles of 2015

by Fronetics | Jan 12, 2016 | Blog, Leadership, Marketing, Strategy, Supply Chain, Talent

Recruiting and retaining top talent is one of the largest issues the supply chain faces today. It has, in many ways, become an industry of gaps: skills, talent, and gender, to name a few. How can companies secure their future by acquiring, developing, and keeping...
Top social media articles of 2015

Top social media articles of 2015

by Fronetics | Jan 11, 2016 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain

Over the past year we have helped many clients both develop and execute social media strategies.  We have also disseminated information on how companies can use social media as an effective business tool. Here are the top 10 social media articles from 2015: 1. 25 Ways...
Top 10 content marketing articles of 2015

Top 10 content marketing articles of 2015

by Fronetics | Jan 7, 2016 | Blog, Content Marketing, Marketing, Supply Chain

Last year was big for content marketing within the logistics and supply chain industries. While companies in general had been hesitant to adopt an inbound marketing approach, many caught on and found this strategy to have a major impact on business in 2015. Fronetics...
Best blog of the logistics and supply chain industries 2015 – Vote now!

Best blog of the logistics and supply chain industries 2015 – Vote now!

by Fronetics | Jan 4, 2016 | Blog, Logistics, Marketing, Social Media, Supply Chain

Companies within the logistics and supply chain industries are revolutionizing their marketing strategies by leveraging social media. They are using blogs, in particular, to establish their position as thought leaders and to drive business to their sites. Fronetics...
Not all metrics are created equal: ROI vs. Vanity Metrics

Not all metrics are created equal: ROI vs. Vanity Metrics

by Fronetics | Nov 5, 2015 | Blog, Content Marketing, Data/Analytics, Leadership, Marketing, Strategy

We all want to see the fruits of our labors. Whether launching a product or a new social media campaign, we look for instantaneous numbers that will affirm we made the right choices. But here’s the problem: not all metrics are created equal. So-called vanity metrics...
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