by Fronetics | Jan 18, 2016 | Blog, Content Marketing, Marketing, Strategy
Improve your content marketing strategy in 2016 by following these six tips. We know that content marketing is a highly effective tool for companies of all shapes and sizes, be they B2C or B2B. (If you’re not using inbound marketing, here are five reasons why you...
by Fronetics | Jan 12, 2016 | Blog, Leadership, Marketing, Strategy, Supply Chain, Talent
Recruiting and retaining top talent is one of the largest issues the supply chain faces today. It has, in many ways, become an industry of gaps: skills, talent, and gender, to name a few. How can companies secure their future by acquiring, developing, and keeping...
by Fronetics | Jan 11, 2016 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain
Over the past year we have helped many clients both develop and execute social media strategies. We have also disseminated information on how companies can use social media as an effective business tool. Here are the top 10 social media articles from 2015: 1. 25 Ways...
by Fronetics | Jan 7, 2016 | Blog, Content Marketing, Marketing, Supply Chain
Last year was big for content marketing within the logistics and supply chain industries. While companies in general had been hesitant to adopt an inbound marketing approach, many caught on and found this strategy to have a major impact on business in 2015. Fronetics...
by Fronetics | Jan 4, 2016 | Blog, Logistics, Marketing, Social Media, Supply Chain
Companies within the logistics and supply chain industries are revolutionizing their marketing strategies by leveraging social media. They are using blogs, in particular, to establish their position as thought leaders and to drive business to their sites. Fronetics...
by Fronetics | Nov 5, 2015 | Blog, Content Marketing, Data/Analytics, Leadership, Marketing, Strategy
We all want to see the fruits of our labors. Whether launching a product or a new social media campaign, we look for instantaneous numbers that will affirm we made the right choices. But here’s the problem: not all metrics are created equal. So-called vanity metrics...