by Fronetics | Feb 9, 2016 | Blog, Content Marketing, Leadership, Marketing, Strategy
Identifying content spokespeople outside of executive management can improve the product and alleviate C-suite stress. Often people think they’re the only ones who can do their job or, at the very least, that they’re the ones who have been doing it and know it best....
by Fronetics | Feb 8, 2016 | Blog, Content Marketing, Marketing, Strategy
Enticing potential customers with exclusive, high-value offers is an important component of lead nurturing and lead generation. Your strategic marketing objectives boil down to one basic mission: to generate a high volume of quality leads. This will drive tomorrow’s...
by Fronetics | Feb 3, 2016 | Blog, Content Marketing, Marketing, Social Media
A blog post not only stays around longer than a print ad, it can better engage potential customers. The 24-hour news cycle has evolved into the 24-second news cycle with the rise of online media outlets and social media. So, when it comes to advertising your business,...
by Fronetics | Jan 27, 2016 | Blog, Leadership, Marketing, Social Media, Strategy
Should employers be monitoring or censoring employees’ social media? Censorship is always a hot-button issue, and, when combined with social media, things can heat up even more. The topic is debated in law school classrooms, at dinner parties, and in courtrooms....
by Fronetics | Jan 21, 2016 | Blog, Marketing, Social Media
The LinkedIn Mobile App can help you grow your marketing program from the comfort of your phone. Increasingly people are on the move, and smart phones are on the rise. In 2015, 64% of adults had a smartphone, up from 35% in 2011. Worldwide there are 3.7 billion unique...
by Fronetics | Jan 20, 2016 | Blog, Content Marketing, Marketing, Strategy
Grow your business with this 12-step guide to creating a content marketing strategy. So, you’ve decided to give content marketing a go, but you’re not sure where to start. Or, maybe you have tried implementing some of the basic principles but haven’t had much success...
