by Fronetics | Mar 9, 2016 | Blog, Content Marketing, Marketing
The other day a client called to express his frustration with content marketing. Not only was he disappointed with the number of leads that his company had obtained to date, he was also disappointed with the number of sales. He was ready to call it quits and pull...
by Fronetics | Mar 8, 2016 | Blog, Marketing, Social Media, Strategy
Social prospecting helps you identify potential customers outside your established audience using social platforms. Social media should be an integral part of your marketing strategy — we know it helps build brand reputation, gather market intelligence, discover...
by Fronetics | Mar 7, 2016 | Blog, Content Marketing, Marketing, Social Media
Your content stinks. Here’s why. Twenty-seven million pieces of content are shared every day — and most of it is crap. To attract readers to your content, you must stand out, and I mean really stand out, among the masses. That’s no easy feat. You may be spending...
by Fronetics | Mar 3, 2016 | Blog, Content Marketing, Marketing, Social Media, Strategy
Here’s how marketers can launch a B2B social media program that grows business. A recent Harvard Business Review article discloses that a number of B2B CEOs still believe social media isn’t right for them, that it’s a tool for the B2C segment. In reality, many B2B...
by Fronetics | Mar 1, 2016 | Blog, Content Marketing, Marketing, Strategy
A new digital marketing program helped one firm reinvent itself after traditional methods proved ineffective. A prominent marketing firm was experiencing an all-too-familiar predicament: They had a great product that, for some reason, was not selling. They had been...
by Fronetics | Feb 25, 2016 | Blog, Content Marketing, Data/Analytics, Marketing, Strategy
The most efficient lead-generation strategy includes a way to capture potential customers’ information. An effective lead-generation campaign requires several different strategic layers. Firstly, you must entice potential customers with an exclusive, high-value offer...
