by Fronetics | Mar 28, 2016 | Blog, Marketing, Social Media
A recent collection of social media facts and stats offers an interesting look at B2B company and buyer behavior. Last month, Webbiquity published a list of 49 social media facts and stats about user behavior on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and...
by Fronetics | Mar 24, 2016 | Blog, Marketing, Social Media, Supply Chain
These four supply chain companies constantly post fresh, quality content to their social media accounts. When it excels at social media, a company’s opportunity for growth is as vast as the web itself. Today, even small businesses can compete shoulder to...
by Jennifer Hart Yim | Mar 23, 2016 | Blog, Content Marketing, Marketing
Editor’s note: This is a guest post by Jennifer Cortez, Director, Marketing Communications, Transplace. Transplace is a North American non-asset-based provider offering manufacturers, retailers, chemical and consumer packaged goods companies the optimal blend...
by Fronetics | Mar 22, 2016 | Blog, Content Marketing, Leadership, Marketing
Meet five women who are changing the face of digital marketing at their big brands. March is National Women’s History Month, and thus we’ve been talking a lot about female leadership, the gender gap, and related issues. Today I’d like to call attention to five...
by Jennifer Hart Yim | Mar 17, 2016 | Blog, Leadership, Marketing, Social Media, Strategy, Supply Chain
This is a guest post written by Tania Seary, founder of Procurious. Procurious, the world’s first online social network for supply chain and procurement professionals, has acquired more than 12,000 members in less than two years. I’m trying to use a baseball...
by Fronetics | Mar 15, 2016 | Blog, Content Marketing, Marketing, Strategy
Cultivating a lead is just as important as finding it in the first place If you have a solid strategic marketing plan in place that is generating a high volume of quality leads, tomorrow’s revenue should be almost assured, right? Not necessarily. A lead is only worth...