by Fronetics | Apr 12, 2016 | Blog, Content Marketing, Marketing, Strategy
Content drives business growth, builds customer loyalty, and helps nurture leads. One of the best ways to market your business today is to plant the seeds that will generate new customers tomorrow. Enter, content marketing: a long-term solution that helps businesses...
by Fronetics | Apr 11, 2016 | Blog, Content Marketing, Marketing, Social Media
What is the ideal frequency for posting to Twitter? We did the experiment. I came across an article on Socialbakers that suggested that posting to Twitter three times per day is the ideal frequency for brands. Intrigued by this statistic, I looked further and found...
by Fronetics | Apr 6, 2016 | Blog, Content Marketing, Marketing, Social Media, Strategy
Fronetics Strategic Advisors helps clients increase brand awareness, foster meaningful customer engagement, and grow business. Fronetics Strategic Advisors is a management consulting firm focused on identifying and executing areas for growth and value creation for our...
by Fronetics | Apr 5, 2016 | Blog, Content Marketing, Marketing, Strategy
The benefits of content marketing take more than a few months to come about. Kate Lee, Senior Director of Strategy, recently wrote about a client who was disappointed in a newly adopted content marketing program and ready to quit — certainly they should be seeing more...
by Fronetics | Mar 31, 2016 | Blog, Content Marketing, Marketing, Social Media, Supply Chain
Employ a content and social marketing strategy to nurture leads you meet during MODEX. Hundreds of potential customers will be heading to Atlanta next week for MODEX, and you’re gearing up to gain lots of new business. That is, you and over 800 other exhibitors are...
by Fronetics | Mar 30, 2016 | Blog, Marketing
Use these six metrics to communicate the success of your marketing efforts to your boss. If you are responsible for marketing for your company, you may feel that your tireless efforts are sometimes difficult to quantify to your boss. Much of what we in marketing do is...
