by Fronetics | May 12, 2016 | Blog, Content Marketing, Marketing, Social Media, Strategy
Facebook Live offers businesses a new, creative platform for engaging customers — here’s how to use it. You may have noticed a sudden flurry of notifications on your Facebook account, alerting you to a new feature called Facebook Live. Facebook has slowly been rolling...
by Fronetics | May 9, 2016 | Blog, Marketing, Social Media, Strategy
A cross-departmental social media team will improve your company’s social presence. At a former job, I was part of a team pushing for expanding access to our company’s social media pages. The accounts were administered by a handful of marketing managers, who did not...
by Fronetics | May 5, 2016 | Blog, Content Marketing, Marketing, Strategy
Speak your boss’ language with metrics, statistics, and facts that articulate content marketing’s impact on customer acquisition and sales. Garnering C-suite support for your content marketing program can be a challenge. Your team knows that your strategy...
by Fronetics | May 4, 2016 | Blog, Content Marketing, Marketing, Strategy
Having a documented content marketing strategy increases effectiveness and provides a baseline for measuring ROI. Content marketing is one of the most effective ways to increase brand awareness, broaden your customer base, and grow your business. Yet of the 88% of B2B...
by Fronetics | May 3, 2016 | Blog, Content Marketing, Marketing, Strategy
These tips will help you optimize your marketing emails to improve open rates. Are you spending time creating marketing emails that nobody opens? Today, everyone’s inbox is inundated with social media notifications, contests and giveaways, and marketing emails from...
by Fronetics | May 2, 2016 | Blog, Content Marketing, Marketing, Social Media, Strategy, Supply Chain
Here are three of the top benefits of social media for businesses in the supply chain and logistics industries. We know that the majority of businesses participate in social media — in fact, a dominant 88% of B2B marketers report using these platforms as part of their...
