by Fronetics | Jun 14, 2016 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
Try writing about these topics on your supply chain blog to engage customers. Content is an important part of many logistics and supply chain companies’ marketing plans. Yet nearly half (45%) say creating quality content on a consistent basis is their biggest...
by Fronetics | Jun 13, 2016 | Blog, Marketing, Social Media, Talent
This is part two of a three-part series on LinkedIn for B2B businesses. See part one, LinkedIn for B2B: Getting Started, and part three, 10 Ways to Gain LinkedIn Followers. Use these tools to help you hire talent through LinkedIn. LinkedIn offers immeasurable...
by Fronetics | Jun 9, 2016 | Blog, Content Marketing, Marketing, Strategy
A data-driven content marketing strategy will increase your program’s success and help win the buy-in of executives. What is driving your digital and content marketing strategy? If all you have in the driver’s seat are a few creative ideas, you may find yourself...
by Fronetics | Jun 8, 2016 | Blog, Marketing, Social Media, Strategy
This is part one of a three-part series on LinkedIn for B2B. See part two, How to Hire Talent through LinkedIn, and part three, 10 Ways to Gain LinkedIn Followers. LinkedIn is the most popular social network for B2B companies. Here’s what you need to know to get...
by Fronetics | Jun 7, 2016 | Blog, Marketing, Social Media, Strategy
A cross-departmental social strategy can help facilitate company collaboration. In your company, social media should be everybody’s business. It is time for your social strategy to include broader collaboration, breaking down your company’s silos. Here is why: Though...
by Fronetics | Jun 6, 2016 | Blog, Content Marketing, Marketing, Strategy
Trying to pass your sales pitch off as content will only hurt your content marketing efforts. Think your blog is a refreshing new way to highlight your products or services? Do your posts include verbiage like “one-stop-shopping,” “innovative,” or “industry leader?”...
