by Fronetics | Jul 13, 2016 | Blog, Content Marketing, Marketing
Using search marketing as part of your content strategy can increase web traffic and, thus, visibility for your business. Search marketing, formerly “search engine marketing,” uses both paid (SEM) and unpaid strategies (SEO) to increase traffic to your business’...
by Fronetics | Jul 12, 2016 | Blog, Marketing, Strategy
Editor’s note: Sarah Collins is a summer intern at Fronetics Strategic Advisors. She is a rising sophomore at James Madison University, College of Business studying Marketing. You can find her on LinkedIn. Aligning Sales and Marketing helps companies achieve 20%...
by Fronetics | Jul 11, 2016 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
This is part two of a three-part series on Twitter for B2B. See part one, Twitter for B2B, and part three, How to Use Twitter Analytics. If you’re not sure what else to tweet, try these 20 ideas. Twitter is an excellent platform for sharing news and reaching...
by Fronetics | Jul 5, 2016 | Blog, Data/Analytics, Marketing, Social Media, Strategy
Gauge the effectiveness of your social media strategy using these four data points in Google Analytics. Measuring the impact social media has on business is important to those in the logistics and supply chain industries. In fact, a recent Fronetics survey found that...
by Fronetics | Jun 29, 2016 | Blog, Content Marketing, Marketing, Social Media
Participating in social media is not about earning followers; it’s about building relationships. Posting content to social media is a great way to earn followers. But a follower doesn’t necessarily equal a customer. That’s why it’s important to keep in mind that...
by Fronetics | Jun 28, 2016 | Blog, Content Marketing, Marketing, Social Media
Reddit is a gold mine for relevant, engaging content to share with your social media followers. You probably have heard that Reddit is useful in content marketing. But what, exactly, is it, and how do you use it? Reddit is a news website/social network in which...
