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4 Ways to Analyze Your Content

4 Ways to Analyze Your Content

by Fronetics | Aug 10, 2016 | Blog, Content Marketing, Data/Analytics, Marketing, Strategy

Examine these stats when you analyze your content to improve your content strategy and the effectiveness of future content. A critical (but often overlooked) element of an effective inbound marketing strategy follows the actual production and distribution of content:...
Supply Chain Buyers Want to See This Kind of Content on Your Website

Supply Chain Buyers Want to See This Kind of Content on Your Website

by Fronetics | Aug 9, 2016 | Blog, Content Marketing, Marketing, Supply Chain

As buyers spend more time researching vendors online, your business’ digital content should anticipate the questions, problems and needs of your target buyer so that you can make their short list. Want to appeal to — and close sales with — more customers? Your...
For Content Marketing Success, Meet More Often

For Content Marketing Success, Meet More Often

by Fronetics | Aug 8, 2016 | Blog, Content Marketing, Marketing, Strategy

B2B marketers who meet more often to discuss and evaluate their content marketing strategy report success at much higher rates than those that meet less frequently. Do you feel your content marketing is producing results? Only 30% of B2B marketers say they feel...
What Are Twitter Stickers, And Should My Business Use Them?

What Are Twitter Stickers, And Should My Business Use Them?

by Fronetics | Aug 4, 2016 | Blog, Content Marketing, Marketing, Social Media

Add stickers to your photos on Twitter to join in on real-time conversations about trending topics and to grow your audience. Twitter announced at the end of June that it would be rolling out a new feature called #stickers. Twitter stickers are a visual twist on a...
How Much Should I Spend on Content Marketing?

How Much Should I Spend on Content Marketing?

by Fronetics | Aug 3, 2016 | Blog, Content Marketing, Marketing

Here are some guidelines on what content marketing might cost your business and why you need each element to be successful. Content marketing can be a game-changing strategy for companies looking to increase brand awareness, improve lead-generation efforts, and grow...
Content Marketers: Don’t Fire Your Sales Staff

Content Marketers: Don’t Fire Your Sales Staff

by Fronetics | Aug 2, 2016 | Blog, Content Marketing, Marketing, Strategy

Content marketing can help with lead generation and nurturing, but your business still needs a solid sales staff to close deals. Content marketing helps generate a steady influx of quality leads and provides relevant information to prospects as they move down the...
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