by Fronetics | Sep 21, 2016 | Blog, Content Marketing, Marketing, Strategy
To truly gauge the effect of variations in frequency of marketing emails, evaluate the cumulative metrics as well as per-message statistics. How often does your company send marketing emails? Perhaps you’ve wondered if ramping up the number of messages you send to...
by Fronetics | Sep 20, 2016 | Blog, Content Marketing, Logistics, Manufacturing & Distribution, Marketing, Strategy, Supply Chain, Warehousing & Materials Handling
A content marketing strategy helped one organization generate leads, increase web traffic, and drive sales and new business. Why would my company blog? Do we really need to be on social media? What is a white paper, and who would read one that I wrote? These are...
by Fronetics | Sep 19, 2016 | Blog, Content Marketing, Marketing, Social Media
Twitter is changing its rules on the 140-character limit for your tweets. In May, Twitter announced that it planned to make changes to the types of content that count toward the platform’s 140-character limit. The social network provided no firm timeline as to...
by Fronetics | Sep 15, 2016 | Blog, Content Marketing, Marketing, Strategy, Talent
Content marketing is significantly more effective when a designated leader is driving your strategy. Who is leading your content marketing strategy? If you don’t have an immediate answer, your content marketing program probably will not be as effective as it could be....
by Fronetics | Sep 13, 2016 | Blog, Content Marketing, Marketing
Considering outsourcing some or all of your content marketing? Check out these statistics. Companies turn to content marketing to build brand awareness, generate leads, and drive sales. But the constant creation and distribution of original content can drain an...
by Fronetics | Sep 6, 2016 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Your customers use vendor content in their purchasing decisions, and you need a strategy to reach them — or your competitors will. Content marketing can be a game-changer, in terms of new business and sales revenue, for organizations of all sizes and industries and...
