by Fronetics | Dec 15, 2016 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
Here are our 10 most-read social media posts of 2016. Social media is no longer optional. Today, B2B and B2C companies need to be active on social media. Companies that aren’t are making a strategic mistake that will impact their bottom line. At Fronetics we work...
by Fronetics | Dec 14, 2016 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
In 2016 88% of B2B marketers reported using content marketing to market their business, up by almost to 3% over 2015. B2B markets are increasingly using content marketing because they recognize that it an effective tool to increase brand awareness, and to attract,...
by Fronetics | Dec 13, 2016 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
Get the tools you need to create and implement a content marketing strategy that drives profitable customer action for your business. Content marketing can be an incredibly effective tool for attracting customers and growing a business. But it ain’t easy. In fact,...
by Fronetics | Dec 8, 2016 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain
How 2 new developments have changed the world of marketing The year 2017 is about to dawn, and with it marks a decade anniversary of the birth of two seismic changes in how people view the world around them. No doubt you’ve incorporated both of these changes into your...
by Fronetics | Nov 30, 2016 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
Companies within the logistics and supply chain industries are increasing customer engagement, market and business intelligence, leads, and more by participating in social media. Results from a previous Fronetics survey tell us that 100% of responding companies in the...
by Fronetics | Nov 28, 2016 | Blog, Content Marketing, Marketing, Social Media
Supply chain companies can use influencers in their prospects’ network as a strategic tool to gain new business. The term “influencer marketing” often brings to mind celebrities endorsing their favorite brand of bottled water or jeans — not an image that is...
