by Fronetics | Jan 19, 2017 | Blog, Content Marketing, Data/Analytics, Marketing, Social Media, Strategy
The chances are that your company is not tweeting as often as it should. Each second around 6,000 tweets are tweeted. Each minute over 350,000 tweets are tweeted. The median lifespan of each of these tweets is just 18 minutes. After 18 minutes of being live, the...
by Fronetics | Jan 17, 2017 | Blog, Content Marketing, Logistics, Marketing
Research and firsthand knowledge show a very strong correlation between posting frequency and traffic/leads. Clients often ask us, “How often should I blog?” It’s a great question that has no simple answer. The reality is that the more often you blog, the more traffic...
by Fronetics | Jan 16, 2017 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
Keep these four trends in mind when planning out your marketing efforts in 2017. Marketo recently revealed its predictions for upcoming marketing trends for 2017. It’s a list of technologies, strategies, and tactics that the marketing software automation company...
by Fronetics | Jan 12, 2017 | Blog, Content Marketing, Marketing, Social Media, Strategy
Competitive benchmarking should be part of your data-driven marketing strategy. In August 2016, Elaine Thompson claimed the mantle of world’s fastest woman, and Michael Phelps became the most decorated Olympian of all time. Thompson and Phelps achieved these...
by Fronetics | Jan 11, 2017 | Blog, Current Events, Marketing, Social Media
Learn about LinkedIn’s makeover, the parade of apps joining the live video trend, and more social media news for supply chain marketers. As part of our ongoing series informing supply chain marketers about the latest updates and trends on social networking platforms,...
by Fronetics | Jan 10, 2017 | Blog, Content Marketing, Marketing
You can do these three quick things in your blog posts to improve SEO and help your target audience find your content. Search Engine Optimization: It’s a phrase every blog writer looking to grow readership has wrestled with at one time or another. Part science, part...
