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Outsourcing Content Marketing: 13 Stats You Should See [Infographic]

Outsourcing Content Marketing: 13 Stats You Should See [Infographic]

by Fronetics | Feb 1, 2017 | Blog, Content Marketing, Marketing

Thinking of outsourcing content marketing? This infographic illustrates how other B2B marketers are handling content creation. Plan. Create. Distribute. Repeat. Does the constant creation of content feel like a drain on your resources? Do you feel like the content...
Social Benchmarking: How You Know You’re Killing It on Social Media

Social Benchmarking: How You Know You’re Killing It on Social Media

by Jennifer Hart Yim | Jan 31, 2017 | Blog, Content Marketing, Marketing, Social Media, Strategy

Rival IQ’s Danica Benson discusses the importance of social benchmarking and offers three steps for getting started. This guest post comes to us from Danica Benson, marketing communications manager at Rival IQ.  Imagine you’re on a little league baseball team....
Social Selling: How Sales Teams Can Close More Deals with Social Media

Social Selling: How Sales Teams Can Close More Deals with Social Media

by Fronetics | Jan 31, 2017 | Blog, Content Marketing, Marketing, Social Media, Strategy

Sales teams can use social media to cultivate relationships with potential buyers, a process called social selling. With the dawn of the social media age and the exponential increase in choices and information available to buyers, we’ve seen a massive shift in the way...
Top 3 Logistics and Supply Chain Blogs of 2017

Top 3 Logistics and Supply Chain Blogs of 2017

by Fronetics | Jan 30, 2017 | Blog, Content Marketing, Logistics, Marketing, Supply Chain, Transportation & Trucking

Our readers voted Morai Logistics, Women in Trucking, and the Oracle Supply Chain Management Blog as the top 3 logistics and supply chain blogs of 2017. Every year we ask our readers to vote for the best industry blogs. The results are always interesting — there’s...
How Google’s Mobile-First Index Will Affect B2B Marketers

How Google’s Mobile-First Index Will Affect B2B Marketers

by Fronetics | Jan 25, 2017 | Blog, Content Marketing, Marketing, Strategy

To stay relevant following Google’s mobile-first approach, marketers need to examine their company’s mobile user experience. Marketers, take notice: Google’s announcement that it is experimenting with a “mobile-first” search index is a reminder to examine...
How Long Should My Blog Posts Be? A Case for Long-Form Content

How Long Should My Blog Posts Be? A Case for Long-Form Content

by Fronetics | Jan 24, 2017 | Blog, Content Marketing, Marketing

Long-form content generates more traffic, leads, and social shares than shorter content. We’ve all heard the aphorism, “quantity over quality.” But when it comes to content marketing, part of quality may well be quantity. While it can seem intimidating, the value of...
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