by Fronetics | Mar 7, 2017 | Blog, Logistics, Marketing, Social Media, Supply Chain
Social listening can help your business gain valuable insight about prospects, monitor your competitors, turn around negative conversations about your company, and earn social influencers. Every day, conversations are taking place about your company, your products and...
by Fronetics | Mar 2, 2017 | Blog, Content Marketing, Marketing, Social Media
These online benchmarking tools can give you insight into how your industry peers are performing on social media, in keyword searches, and more. Senior Director of Strategy Kate Lee recently wrote about the importance of benchmarking your marketing performance against...
by Fronetics | Feb 28, 2017 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
Nearly 80% of logistics and supply chain companies consider content an effective tool for their businesses. We often use this space to talk to the logistics and supply chain industries about content marketing. Some companies are surprised to learn that this modern...
by Fronetics | Feb 23, 2017 | Blog, Marketing, Social Media, Supply Chain
Here’s what supply chain and logistics marketers need to know about recent social media news as of February 2017. Staying on top of what’s happening in the ever-changing social media world is crucial, but can be a challenge. To keep you informed of some key...
by Fronetics | Feb 22, 2017 | Blog, Content Marketing, Marketing, Strategy
Follow these 4 steps to learn how to build a successful DIY content marketing strategy that will help grow your business. Are you trying to create a content marketing strategy, but don’t know where to begin? Even the language around content marketing can seem foreign...
by Fronetics | Feb 20, 2017 | Blog, Content Marketing, Marketing, Supply Chain
A recent survey of over 400 business blogs shows what the best bloggers have in common and what supply chain marketers can do to improve their blogs. Maintaining a blog for your business can be somewhat of a guessing game. How often should you publish? Should you do...