by Fronetics | Jun 7, 2017 | Blog, Content Marketing, Data/Analytics, Marketing, Social Media
Building brand awareness is one of the key benefits of content marketing, but it’s notoriously difficult to measure. Until now. Content marketing is a long-term solution through which a business establishes a relationship with and earns the trust of target customers....
by Fronetics | Jun 6, 2017 | Blog, Content Marketing, Marketing
If you’re committing these content marketing don’ts, you could be turning off clients and prospects instead of attracting them. As a marketer, your job is to attract customers and prospects — so the last thing you want to do is misfire and scare people away....
by Fronetics | Jun 5, 2017 | Blog, Content Marketing, Marketing
Don’t risk ruining your open rates by committing these 5 email subject line crimes. Email marketers, beware: If you’re tasked with writing compelling emails to capture online customers, the subject line — the headline of your message — is the first and main spot to...
by Fronetics | Jun 1, 2017 | Blog, Content Marketing, Marketing, Strategy
Today’s B2B buyer’s journey involves more research, more internet searches, and more social media. We’ve said it before: The B2B buying process has changed, and you need to adapt. The vast amount of information available on the internet has afforded buyers a level of...
by Fronetics | May 31, 2017 | Blog, Content Marketing, Data/Analytics, Marketing, Social Media
Analyzing the right metrics is crucial to determining whether you are achieving content marketing ROI. We all want to see the fruits of our labors. Whether launching a product or a new social media campaign, we look for instantaneous numbers that will affirm we made...
by Fronetics | May 25, 2017 | Blog, Content Marketing, Marketing, Social Media
In this month’s social media news, Facebook cracks down on misleading content, while Snapchat and Pinterest appeal to advertisers. If you sense that the competition between social media networks for users and advertisers is heating up, you’re not alone. This month,...
