by Fronetics | Mar 21, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain
Use these 10 social media analytics tools to measure the success of your social media efforts. Analyzing your social media performance is critical to a successful marketing effort, especially in light of recent changes to Facebook’s News Feed. You need the tools to...
by Fronetics | Mar 20, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Email workflows will automatically deliver content to leads at designated intervals, inviting them to take action and helping them to move down the sales funnel. We’ve written before about marketing automation, and what it can do for the supply chain in term of cost-...
by Fronetics | Mar 15, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Here are four simple steps to help you measure your company’s content marketing ROI and the success of your strategy. Lean-startup pioneer Eric Ries said, “The only metrics that entrepreneurs should invest energy in collecting are those that help them make decisions.”...
by Fronetics | Mar 14, 2018 | Blog, Content Marketing, Logistics, Marketing, Supply Chain, Talent
Logistics and supply chain careers are increasingly high paying, diverse, and in demand. With the talent gap growing wider every day, ambitious current and future supply chain professionals have many interesting opportunities. And not only that — Logistics and supply...
by Fronetics | Mar 13, 2018 | Blog, Content Marketing, Leadership, Logistics, Marketing, Supply Chain
Here are five books for supply chain leaders to stay on top of industry trends and management practices. “Leadership is the capacity to translate vision into reality.” — Warren Bennis All executives and managers bring different skills to the table. They have different...
by Fronetics | Mar 12, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
Here’s how to quantify the impact of content marketing on brand awareness, a notoriously difficult benefit to measure. A successful content marketing strategy strengthens the relationship between brands and their target audiences. And brand awareness is a key...
