by Fronetics | Apr 25, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
Supply chain leaders should use these 5 social media tips to grow brand awareness and increase your company’s profile as an employer. Like most busy executives, it’s hard to find time for your daily tasks and projects without adding social media into the mix. But...
by Fronetics | Apr 24, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
While automation technology can streamline many processes and functions, customer-service automation can sometimes backfire and lose you business. We’ve talked a lot recently about implementing automation technology into your sales and marketing operations. It can be...
by Fronetics | Apr 19, 2018 | Blog, Content Marketing, Current Events, Logistics, Marketing, Social Media, Supply Chain
With Facebook’s latest Cambridge Analytica scandal, you may be reevaluating if it makes sense to dedicate time and resources to your company’s Page. Can users trust Facebook? Facebook has been in the spotlight quite a bit lately. And we’re not sure the saying “all...
by Fronetics | Apr 18, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain
Here are four simple steps to measure your company’s content marketing ROI and the success of your content marketing strategy. Measuring your content marketing ROI gives you valuable insight into what’s working (and what’s not) with your content marketing strategy....
by Fronetics | Apr 17, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain
Are you using subtitles as part of your YouTube marketing strategy? You should be, as well as these other tips. I’ve written a lot about YouTube and how the supply chain should be leveraging it as a marketing tool. Of course, I don’t recommend just creating videos at...
by Fronetics | Apr 12, 2018 | Blog, Content Marketing, Leadership, Marketing, Social Media, Supply Chain
Make the most of your supply chain leaders’ social media accounts by following these steps. I’ve written many times before about the importance of supply chain leaders being on social media as the face of their brands. Social media presents a huge opportunity for...
