by Fronetics | May 8, 2018 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
Interactive emails, segmentation, and AI are all email marketing trends that should be on all marketers’ radars. Despite expert predictions, email is not dead. In fact, more people are using email than ever before (close to 3.8 billion worldwide). Fronetics works with...
by Fronetics | May 7, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Focus on what you do best — and save time and money — by parceling off these 6 marketing tasks to outsource. If you’re anything like me, you’re busy — not-enough-hours-in-the-day busy. We find that supply chain and logistics marketers are some of the most overworked...
by Fronetics | May 3, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain
If you’re looking to grow brand awareness fast, here are 8 tricks to boost your efforts. Have you ever noticed how some brands seem to have crept into popularity overnight? You’ve never heard of them, and then, all of sudden, they’re everywhere. Their brand awareness...
by Fronetics | May 2, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain
A new study shows that businesses that reply to customer reviews receive better ratings overall than those that do not respond. I’ve written before about the rising popularity of B2B user review sites and how supply chain and logistics businesses can use them to...
by Fronetics | May 1, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Use these three steps to calculate content marketing ROI to show the value of your investment. As supply chain and logistics businesses are finally recognizing the merits of content marketing, many are looking into it. But it doesn’t take much research to realize what...
by Fronetics | Apr 30, 2018 | Blog, Content Marketing, Current Events, Marketing, Social Media
Also in social media news April 2018: Instagram shuts down API platform, LinkedIn’s updates aimed at helping B2B marketers, and Facebook expands split ad testing. Facebook has been busy creating updates focused on user security in the wake of the Cambridge/Analytica...
