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10 Social Media Statistics for B2B Marketers 2018

10 Social Media Statistics for B2B Marketers 2018

by Fronetics | Jul 5, 2018 | Blog, Content Marketing, Current Events, Logistics, Marketing, Social Media, Supply Chain

The latest social media statistics show growth of Instagram, social messaging bots, and video content.   We joke around here that one thing that will always stay the same is that social media will always be changing. 2018 has been a remarkable example of that thus...
Infographic: 5 Tips for Creating Landing Pages that Convert Leads

Infographic: 5 Tips for Creating Landing Pages that Convert Leads

by Fronetics | Jul 3, 2018 | Blog, Content Marketing, Logistics, Marketing, Supply Chain

Getting lots of web traffic but short on leads? Here are five tips to help create strong landing pages that convert visitors to leads. We hear it all time: “My website is getting great traffic, but we’re not converting those visits to leads.” We compare it to the...
Using Social Messaging Platforms to Deliver Content

Using Social Messaging Platforms to Deliver Content

by Fronetics | Jul 2, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain

The growth of social messaging platforms is a big opportunity for your business to reach your audience with targeted content. Gone are the days when social messaging platforms are just about chatting or making plans with family and friends. You might be surprised to...
Instagram Preps for Long-Form Video, Google Provides Better Transparency Over Ads, and More Social Media News

Instagram Preps for Long-Form Video, Google Provides Better Transparency Over Ads, and More Social Media News

by Fronetics | Jun 28, 2018 | Blog, Content Marketing, Current Events, Marketing, Social Media

Also in social media news June 2018: Instagram released ranking criteria for its algorithm, Apple expands advertising businesses with a new network for apps, and Facebook is cracking down on new requirements for custom target audiences. Summer is in full swing, and so...
Industry Report: Supply Chain Management is Becoming Younger, More Educated, More Diverse

Industry Report: Supply Chain Management is Becoming Younger, More Educated, More Diverse

by Jennifer Hart Yim | Jun 27, 2018 | Blog, Content Marketing, Logistics, Marketing, Supply Chain, Talent

Millennials are breaking stereotypes across the industry. This new generation is bringing youth, better education, and lots of diversity to supply chain management. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm...
Video: Why Inbound Marketing is Better than Outbound Marketing for Supply Chain Marketers

Video: Why Inbound Marketing is Better than Outbound Marketing for Supply Chain Marketers

by Fronetics | Jun 26, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain

More and more supply chain marketers are realizing the benefits of inbound marketing (over outbound marketing) including cost savings and increased lead generation. Marketers are constantly coming up with new and trendy ways to attract leads. With endless platforms...
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