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How demand generation can grow sales

by Fronetics | Mar 18, 2014 | Blog, Leadership, Marketing, Social Media, Strategy, Supply Chain

Rather than focus sales efforts on seeking out prospects and making cold calls re-focus your efforts so that the emphasis is on demand generation. Why?  Demand generation shortens the sales cycle and increases sales opportunities by nurturing and engaging potential...

How demand generation can grow sales

by Fronetics | Mar 18, 2014 | Blog, Leadership, Marketing, Social Media, Strategy, Supply Chain

Rather than focus sales efforts on seeking out prospects and making cold calls re-focus your efforts so that the emphasis is on demand generation. Why?  Demand generation shortens the sales cycle and increases sales opportunities by nurturing and engaging potential...
Google Analytics is a goldmine of information; mine it

Google Analytics is a goldmine of information; mine it

by Fronetics | Mar 11, 2014 | Blog, Data/Analytics, Marketing, Social Media, Strategy

How people access your website and navigate your website can provide you with a lot of information not only about your website’s visitors, but also about your company and the products and services you provide.  Unfortunately, many companies don’t know that this...
Google Analytics is a goldmine of information; mine it

Google Analytics is a goldmine of information; mine it

by Fronetics | Mar 11, 2014 | Blog, Data/Analytics, Marketing, Social Media, Strategy

How people access your website and navigate your website can provide you with a lot of information not only about your website’s visitors, but also about your company and the products and services you provide.  Unfortunately, many companies don’t know that this...
Innovate faster. Innovate better. Social media as an innovation engine

Innovate faster. Innovate better. Social media as an innovation engine

by Fronetics | Mar 4, 2014 | Blog, Logistics, Marketing, Social Media, Strategy, Supply Chain

Innovation is a powerful way to drive growth.  However, traditional approaches taken by companies to develop innovative products and services are increasingly being found to be unsuccessful in creating growth.  The traditional siloed approach to R&D is too insular...
Innovate faster. Innovate better. Social media as an innovation engine

Innovate faster. Innovate better. Social media as an innovation engine

by Fronetics | Mar 4, 2014 | Blog, Logistics, Marketing, Social Media, Strategy, Supply Chain

Innovation is a powerful way to drive growth.  However, traditional approaches taken by companies to develop innovative products and services are increasingly being found to be unsuccessful in creating growth.  The traditional siloed approach to R&D is too insular...
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