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Keychain Logistics makes bold promises to the freight transportation industry.  Can they deliver?

Keychain Logistics makes bold promises to the freight transportation industry. Can they deliver?

by Fronetics | Aug 6, 2014 | Blog, Logistics, Marketing, Social Media, Strategy, Supply Chain, Transportation & Trucking

Keychain Logistics has made two bold promises.  The company has promised truckers that they will never drive empty again and has promised shippers that Keychain will improve their bottom line. Can the company deliver on these promises? Who is Keychain Logistics?...
How to engage B2B buyers with content

How to engage B2B buyers with content

by Fronetics | Aug 5, 2014 | Blog, Content Marketing, Marketing, Strategy

The amount of content on the internet is tremendous – and is growing by the second.  With 93 percent of B2B companies using content marketing, and with more than $16.6 billion dollars being invested annually by B2B companies in digital content publishing – how can...
How to engage B2B buyers with content

How to engage B2B buyers with content

by Fronetics | Aug 5, 2014 | Blog, Content Marketing, Marketing, Strategy

The amount of content on the internet is tremendous – and is growing by the second.  With 93 percent of B2B companies using content marketing, and with more than $16.6 billion dollars being invested annually by B2B companies in digital content publishing – how can...
Post and pray is not a good talent acquisition strategy

Post and pray is not a good talent acquisition strategy

by Fronetics | Jul 30, 2014 | Blog, Marketing, Social Media, Strategy, Supply Chain, Talent

Source: www.social-hire.com Great talent is out there.  The question is – where?  With more than 73 percent of online adults and 89 percent of job seekers using social networking sites the answer is clear – online. Many companies employ a strategy of “post and pray.” ...
Post and pray is not a good talent acquisition strategy

Post and pray is not a good talent acquisition strategy

by Fronetics | Jul 30, 2014 | Blog, Marketing, Social Media, Strategy, Supply Chain, Talent

Source: www.social-hire.com Great talent is out there.  The question is – where?  With more than 73 percent of online adults and 89 percent of job seekers using social networking sites the answer is clear – online. Many companies employ a strategy of “post and pray.” ...
Why your recruitment strategy is failing and what you can do to fix it

Why your recruitment strategy is failing and what you can do to fix it

by Fronetics | Jul 29, 2014 | Blog, Marketing, Social Media, Supply Chain, Talent

Do you remember Schleprock?  Schleprock was the character in The Flintstones who always had a raincloud over his head; things just never seemed to turn out right for him.  Given the large (and growing) number of job openings within the supply chain industry many...
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