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How your business can use social media to find new leads

How your business can use social media to find new leads

by Fronetics | Aug 13, 2014 | Blog, Marketing, Social Media, Strategy, Supply Chain

Leads are essential to the growth of your business.  Social media is an effective way to find new leads. Social media allows you to find new leads by doing something called social prospecting.  Social prospecting is the art of searching the social web, identifying...
How your business can use social media to find new leads

How your business can use social media to find new leads

by Fronetics | Aug 13, 2014 | Blog, Marketing, Social Media, Strategy, Supply Chain

Leads are essential to the growth of your business.  Social media is an effective way to find new leads. Social media allows you to find new leads by doing something called social prospecting.  Social prospecting is the art of searching the social web, identifying...
Why unnovation is a threat to your business

Why unnovation is a threat to your business

by Fronetics | Aug 12, 2014 | Blog, Content Marketing, Marketing, Social Media, Supply Chain

Connectivity, mobility and accessibility are game changers for business.  Companies that recognize this and adapt accordingly will succeed, companies that don’t will not. Unnovation Olaf Swantee, CEO of EE, calls this refusal to innovate “unnovation” and defines it as...
Why unnovation is a threat to your business

Why unnovation is a threat to your business

by Fronetics | Aug 12, 2014 | Blog, Content Marketing, Marketing, Social Media, Supply Chain

Connectivity, mobility and accessibility are game changers for business.  Companies that recognize this and adapt accordingly will succeed, companies that don’t will not. Unnovation Olaf Swantee, CEO of EE, calls this refusal to innovate “unnovation” and defines it as...
Freight brokering is going online.  Here’s why.

Freight brokering is going online. Here’s why.

by Jennifer Hart Yim | Aug 7, 2014 | Blog, Marketing, Social Media, Supply Chain, Transportation & Trucking

This guest post is written by Keychain Logistics.  Keychain Logistics is a leading transportation provider enabling businesses to directly engage carriers, track shipments, and monitor its logistics needs online. It’s 2012. Platforms like Uber, Airbnb, and Homejoy are...
Keychain Logistics makes bold promises to the freight transportation industry.  Can they deliver?

Keychain Logistics makes bold promises to the freight transportation industry. Can they deliver?

by Fronetics | Aug 6, 2014 | Blog, Logistics, Marketing, Social Media, Strategy, Supply Chain, Transportation & Trucking

Keychain Logistics has made two bold promises.  The company has promised truckers that they will never drive empty again and has promised shippers that Keychain will improve their bottom line. Can the company deliver on these promises? Who is Keychain Logistics?...
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