by Fronetics | Sep 17, 2014 | Blog, Marketing, Strategy, Supply Chain
At Fronetics we work with companies within the supply chain and logistics industries to reach their business and marketing goals. We work with our clients to identify and execute strategies that produce results. As discussed in a previous post, too often I see...
by Fronetics | Sep 16, 2014 | Blog, Content Marketing, Marketing, Social Media, Strategy, Supply Chain
I work with companies from the supply chain and logistics industries to identify and execute strategies that will grow their business. Too often I see companies who have invested time and money into developing a B2B inbound marketing strategy and have fallen flat. ...
by Fronetics | Sep 10, 2014 | Blog, Data/Analytics, Marketing, Strategy
Metrics matter. Metrics allow you to measure success, drive strategy, and demonstrate the ROI of your marketing efforts. Conversions are one of the most important metrics to monitor. Why conversion rates matter What is a conversion? A conversion means action. It...
by Fronetics | Sep 9, 2014 | Blog, Marketing, Social Media, Strategy, Supply Chain
Many companies within the supply chain industry do not participate in social media because “they can’t get past the word ‘social’ and the perception it creates.” Companies with this mindset are at a disadvantage. The supply chain industry is, by nature, an industry...
by Fronetics | Sep 4, 2014 | Blog, Marketing, Supply Chain
Source: Managing Americans The temptation is obvious: You want to use your business blog to proclaim the virtues of your excellent products. You throw around words like “unique,” “outstanding,” “robust,” and “industry-leading.” Perhaps you even add a blinking “Buy...
by Fronetics | Sep 3, 2014 | Blog, Content Marketing, Marketing, Supply Chain
Before personal computers became ubiquitous, my family’s desktop computer served as our sole connection to the digital world. It wasn’t uncommon for someone to rush through dinner so they could be the first to claim their spot in front of it for the evening. On any...
