by Fronetics | Jan 7, 2015 | Blog, Leadership, Marketing, Social Media, Strategy, Supply Chain
The majority of companies within the logistics and supply chain industries are realizing benefits by participating in social media. The social network that provides the greatest business impact: Twitter. A survey found that 95% of respondents believe Twitter to be...
by Fronetics | Jan 5, 2015 | Blog, Content Marketing, Internet of Things, Logistics, Marketing, Social Media, Strategy, Supply Chain, Talent
Here are the top supply chain and logistics blog posts of 2014 2014 is over and a new year has begun. We look back at the content we created and shared in 2014. Looking at content focused on the supply chain and logistics industries, there are three topics which...
by Fronetics | Jan 5, 2015 | Blog, Content Marketing, Internet of Things, Logistics, Marketing, Social Media, Strategy, Supply Chain, Talent
Here are the top supply chain and logistics blog posts of 2014 2014 is over and a new year has begun. We look back at the content we created and shared in 2014. Looking at content focused on the supply chain and logistics industries, there are three topics which...
by Fronetics | Jan 1, 2015 | Blog, Content Marketing, Marketing, Strategy, Talent
93% of B2B marketers use content marketing. However, less than half (42%) of B2B marketers say that they are effective at content marketing. One of the reasons these marketers are ineffective: bad content. All content is not created equal. There is good content. ...
by Fronetics | Jan 1, 2015 | Blog, Content Marketing, Marketing, Strategy, Talent
93% of B2B marketers use content marketing. However, less than half (42%) of B2B marketers say that they are effective at content marketing. One of the reasons these marketers are ineffective: bad content. All content is not created equal. There is good content. ...
by Fronetics | Dec 31, 2014 | Blog, Content Marketing, Marketing, Strategy
Content marketing is among the hottest topics in marketing and media. However, most companies should stop their content marketing efforts – immediately. The reason these companies should stop is because, despite the hipness of content marketing, they will not...
