by Fronetics | Feb 25, 2015 | Blog, Content Marketing, Marketing, Social Media, Strategy
Answering the invariable question: “How often should I blog?” “How often should I blog?” is a question we often get asked. The simple answer is: as often as possible so long as each post is valuable and as long as the quality doesn’t slip. Most people...
by Fronetics | Feb 23, 2015 | Blog, Content Marketing, Data/Analytics, Marketing, Strategy
Measuring blogging ROI is crucial to your overall marketing success. Just as with outbound marketing activities, your company’s inbound marketing efforts should be given the same attention when it comes to Return on Investment (ROI) analysis. In fact, companies who...
by Fronetics | Feb 23, 2015 | Blog, Content Marketing, Data/Analytics, Marketing, Strategy
Measuring blogging ROI is crucial to your overall marketing success. Just as with outbound marketing activities, your company’s inbound marketing efforts should be given the same attention when it comes to Return on Investment (ROI) analysis. In fact, companies who...
by Fronetics | Feb 18, 2015 | Blog, Content Marketing, Marketing, Strategy
Content curation is an essential component of a marketing strategy. When it comes to creating and executing a successful marketing strategy, content curation is often forgotten. There are two reasons for this: 1) lack of knowledge about what content curation is; and...
by Fronetics | Feb 18, 2015 | Blog, Content Marketing, Marketing, Strategy
Content curation is an essential component of a marketing strategy. When it comes to creating and executing a successful marketing strategy, content curation is often forgotten. There are two reasons for this: 1) lack of knowledge about what content curation is; and...
by Fronetics | Feb 16, 2015 | Blog, Content Marketing, Marketing, Strategy
An editorial calendar is an invaluable tool; it will drive success. When it comes to blogging, you may know what outcomes your company is looking to achieve, but do you have a specific plan to get there? We know post and pray isn’t an effective strategy. Enter...