by Fronetics | Mar 4, 2015 | Blog, Marketing, Social Media
Social lurking doesn’t drive value; engagement drives value. To realize the benefits and seize the opportunities afforded by social media, companies need to use the information and intelligence gathered through social listening. Another essential component for...
by Fronetics | Mar 3, 2015 | Blog, Marketing, Social Media
Social listening creates opportunities. Social listening is the process of monitoring social media to identify and assess what is being said about a company, individual, brand, product, or service. Through social listening you can gain market intelligence and...
by Fronetics | Mar 3, 2015 | Blog, Marketing, Social Media
Social listening creates opportunities. Social listening is the process of monitoring social media to identify and assess what is being said about a company, individual, brand, product, or service. Through social listening you can gain market intelligence and...
by Fronetics | Feb 26, 2015 | Blog, Marketing
Different marketing efforts produce different customer conversion rates. Here’s what you need to know so you can maximize your marketing efforts. Deciding where to focus your company’s marketing dollars to attract leads and convert them into customers can be a...
by Fronetics | Feb 26, 2015 | Blog, Marketing
Different marketing efforts produce different customer conversion rates. Here’s what you need to know so you can maximize your marketing efforts. Deciding where to focus your company’s marketing dollars to attract leads and convert them into customers can be a...
by Fronetics | Feb 25, 2015 | Blog, Content Marketing, Marketing, Social Media, Strategy
Answering the invariable question: “How often should I blog?” “How often should I blog?” is a question we often get asked. The simple answer is: as often as possible so long as each post is valuable and as long as the quality doesn’t slip. Most people...
