by Fronetics | Mar 12, 2015 | Blog, Marketing, Social Media
Integrate digital and social media practices into trade show routines to increase leads to drive profitable customer action. The world became enchanted by the Koh-i-Noor diamond in 1851 when Queen Victoria opened the Great Exhibition at the Crystal Palace in London....
by Fronetics | Mar 11, 2015 | Blog, Marketing, Social Media
How to use social media as an innovation engine. Innovation is a powerful way to drive growth, but traditional approaches taken by companies to develop innovative products and services are increasingly being found to be unsuccessful in creating growth. The emerging...
by Fronetics | Mar 11, 2015 | Blog, Marketing, Social Media
How to use social media as an innovation engine. Innovation is a powerful way to drive growth, but traditional approaches taken by companies to develop innovative products and services are increasingly being found to be unsuccessful in creating growth. The emerging...
by Fronetics | Mar 10, 2015 | Blog, Marketing, Social Media
Companies who are not participating in social media and using social technologies are at a disadvantage; social media means business. In a 2013 article in MIT Sloan Management Review, Gerald C. Kane, Associate Professor at the Carroll School of Management at Boston...
by Fronetics | Mar 10, 2015 | Blog, Marketing, Social Media
Companies who are not participating in social media and using social technologies are at a disadvantage; social media means business. In a 2013 article in MIT Sloan Management Review, Gerald C. Kane, Associate Professor at the Carroll School of Management at Boston...
by Fronetics | Mar 4, 2015 | Blog, Marketing, Social Media
Social lurking doesn’t drive value; engagement drives value. To realize the benefits and seize the opportunities afforded by social media, companies need to use the information and intelligence gathered through social listening. Another essential component for...
