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Why unnovation is a threat to your business

Why unnovation is a threat to your business

by Fronetics | Aug 12, 2014 | Blog, Content Marketing, Marketing, Social Media, Supply Chain

Connectivity, mobility and accessibility are game changers for business.  Companies that recognize this and adapt accordingly will succeed, companies that don’t will not. Unnovation Olaf Swantee, CEO of EE, calls this refusal to innovate “unnovation” and defines it as...
Why unnovation is a threat to your business

Why unnovation is a threat to your business

by Fronetics | Aug 12, 2014 | Blog, Content Marketing, Marketing, Social Media, Supply Chain

Connectivity, mobility and accessibility are game changers for business.  Companies that recognize this and adapt accordingly will succeed, companies that don’t will not. Unnovation Olaf Swantee, CEO of EE, calls this refusal to innovate “unnovation” and defines it as...
How to engage B2B buyers with content

How to engage B2B buyers with content

by Fronetics | Aug 5, 2014 | Blog, Content Marketing, Marketing, Strategy

The amount of content on the internet is tremendous – and is growing by the second.  With 93 percent of B2B companies using content marketing, and with more than $16.6 billion dollars being invested annually by B2B companies in digital content publishing – how can...
How to engage B2B buyers with content

How to engage B2B buyers with content

by Fronetics | Aug 5, 2014 | Blog, Content Marketing, Marketing, Strategy

The amount of content on the internet is tremendous – and is growing by the second.  With 93 percent of B2B companies using content marketing, and with more than $16.6 billion dollars being invested annually by B2B companies in digital content publishing – how can...
Want to be a great content marketer?  Think like a manufacturer.

Want to be a great content marketer? Think like a manufacturer.

by Fronetics | Jul 1, 2014 | Blog, Content Marketing, Manufacturing & Distribution, Marketing, Strategy, Supply Chain

Think like a manufacturer Gartner’s Jake Sorofman wrote a great piece about building a content supply chain.  His advice for understanding what it takes to use content as a tool to grow your business: think like a manufacturer. Why?  Sorofman connects the dots:...
Want to be a great content marketer?  Think like a manufacturer.

Want to be a great content marketer? Think like a manufacturer.

by Fronetics | Jul 1, 2014 | Blog, Content Marketing, Manufacturing & Distribution, Marketing, Strategy, Supply Chain

Think like a manufacturer Gartner’s Jake Sorofman wrote a great piece about building a content supply chain.  His advice for understanding what it takes to use content as a tool to grow your business: think like a manufacturer. Why?  Sorofman connects the dots:...
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