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Creating a winning business model

Creating a winning business model

by Elizabeth Hines | Aug 10, 2015 | Blog, Content Marketing, Marketing, Strategy

Being in the strategic advisory space, I get a lot of exposure to various business strategies, strategic plans, and sales plans, both internally to organizations and from outsiders looking to raise money or gain influence. When it comes to strategic planning, too...
Content marketing ROI for reverse logistics companies

Content marketing ROI for reverse logistics companies

by Fronetics | Aug 4, 2015 | Blog, Content Marketing, Logistics, Marketing, Supply Chain

Do reverse logistics companies need to focus on content marketing? Yes. Should they use LinkedIn? Yes. Twitter? Yes. YouTube? Yes. Yes. Yes. Should they blog? Yes! Several reverse logistics companies are already using content marketing in an effort to connect with...
Lead Nurture like a Dinner Party Host

Lead Nurture like a Dinner Party Host

by Fronetics | Jul 29, 2015 | Blog, Content Marketing, Leadership, Marketing, Strategy

In an interview with the Kitchn, Food Network’s Barefoot Contessa Ina Garten shared her top three secrets to hosting a successful dinner party – plan ahead, use your best stuff, and have fun building and sustaining relationships with those around you. Her focus may be...
How often should you post on social media?

How often should you post on social media?

by Fronetics | Jul 8, 2015 | Blog, Content Marketing, Marketing, Social Media

By creating and distributing valuable and relevant content in a strategic and consistent manner you create demand for your products and services and drive profitable customer action.  That being said, while content is king, content doesn’t go far (actually it goes...
Learn how content marketing increased real estate sales by 37% in 90 days

Learn how content marketing increased real estate sales by 37% in 90 days

by Fronetics | Jun 30, 2015 | Blog, Content Marketing, Current Events, Marketing

93 percent of all online experiences begin with a search engine and 75 percent of searchers don’t move past the first page of search results. With home buyers increasingly more likely to start their purchasing research online, content marketing is a strategic way for...
Using inbound marketing to market and sell luxury real estate

Using inbound marketing to market and sell luxury real estate

by Fronetics | Jun 29, 2015 | Blog, Content Marketing, Marketing

In real estate sales, you want people to find your properties, like what they see, and ultimately be moved to purchase. In other words, you want to attract visitors, convert visitors to leads, and convert leads to deals. Innovative luxury real estate firms are finding...
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