5 Ways to Optimize Strategic Sales

by Elizabeth Hines | Sep 14, 2015 | Blog, Content Marketing, Marketing, Strategy

Selling certainly isn’t like it used to be. Take the requisite childhood lemonade stand, for example. Every summer thousands of entrepreneurial youths take to their neighborhood streets with pitchers of homemade lemonade to offer passers-by a cool drink for a small...

Unlocking Your Marketing ROI with Analytics [infographic]

by Fronetics | Sep 9, 2015 | Blog, Content Marketing, Data/Analytics, Marketing

In the age of big data, everything in marketing is measureable – and that’s not necessarily a good thing. As Dimitri Maex of Ogilvy Consulting puts it, “marketers are drowning in numbers because they are focused on what they can measure rather on what they should...

Fronetics uses content marketing to drive results and help businesses grow

by Fronetics | Aug 27, 2015 | Blog, Content Marketing, Marketing, Social Media, Strategy

Content marketing has become a key marketing strategy for many businesses. Statistics show that content marketing generates three times more leads than traditional marketing methods – and those leads cost an average of 62% less. At Fronetics, we’ve built our...

Content marketing for the logistics and supply chain industries [Download]

by Fronetics | Aug 25, 2015 | Blog, Content Marketing, Logistics, Marketing, Supply Chain

Earlier this year, when Fronetics Strategic Advisors set out to explore the role of content within the logistics and supply chain industries, a full 86% of the companies we surveyed reported using content as a marketing tool – their primary goals being to build brand...

5 reasons why you should use a strategic advisor

by Elizabeth Hines | Aug 20, 2015 | Blog, Content Marketing, Leadership, Marketing, Strategy

All executives understand the significance, for their company and for their career, of creating and implementing strategy.  Because of the significance of strategy, and because strategy forces executives to confront the future, many find it scary. Savvy executives...

[Infographic] Content Marketing in Manufacturing: What Works, What Needs Work

by Fronetics | Aug 11, 2015 | Blog, Content Marketing, Manufacturing & Distribution, Marketing, Social Media, Supply Chain

Manufacturing is experiencing a graying of its industry. With millions of workers at or near retirement age, many top posts are occupied by workers who have seen radical changes in the workplace over the course of their careers. And while executives have largely...