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How to Hire a Copywriter: A Guide for the Supply Chain

How to Hire a Copywriter: A Guide for the Supply Chain

by Fronetics | Nov 4, 2015 | Blog, Content Marketing, Marketing, Supply Chain

3 things supply chain hiring managers should look for when hiring a copywriter. Since 94% of domestic B2B buyers conduct research online to make purchase decisions, maintaining high-quality content on your company’s website is crucial for attracting new business. But...
How to create an effective content strategy [Template]

How to create an effective content strategy [Template]

by Fronetics | Oct 26, 2015 | Blog, Content Marketing, Marketing, Strategy

With 3 out of 4 marketers across the globe prioritizing content marketing, producing unique content to attract and convert website visitors can be tough. From social media to blog posts to ebooks and webinars, buyers are accessing your content through a myriad of...
Lead nurturing 101: A definitive guide to multi channel lead nurturing

Lead nurturing 101: A definitive guide to multi channel lead nurturing

by Fronetics | Oct 21, 2015 | Blog, Content Marketing, Marketing, Strategy, Talent

If you watch enough romantic comedies, you’ll start to recognize a pattern. It goes something like this: Boy meets girl. Girl meets boy. Movie follows antics of girl + boy, winding its way through the (oftentimes hairy) narrative. Throughout the movie we see the main...
50% of sales go to the vendor that responds first.  Is your sales team’s average response time faster than your competition?

50% of sales go to the vendor that responds first. Is your sales team’s average response time faster than your competition?

by Fronetics | Oct 13, 2015 | Blog, Content Marketing, Marketing, Strategy

Imagine for a moment you’re entering an electronics retailer, ready to purchase a new television. You’ve been thinking about buying a new TV for a while, so you’ve done your homework. You know the difference between LCD and plasma. You’re certain that a 50 inch flat...
Four Steps to Creating Sales Targets that Drive Results

Four Steps to Creating Sales Targets that Drive Results

by Fronetics | Oct 1, 2015 | Blog, Content Marketing, Marketing, Strategy

Around the time when the leaves start changing color every year, companies turn their focus to year-end revenue and gross profit forecasts. Those forecasts, in turn, are used to inform the establishment of sales and revenue targets for the following year. These goals...
6 digital and content marketing tasks to outsource

6 digital and content marketing tasks to outsource

by Fronetics | Sep 24, 2015 | Blog, Content Marketing, Marketing, Strategy

Outsourcing isn’t new to the business world. It goes back as far as the Industrial Revolution. Before then, it was common practice for businesses to perform all functions of product and service delivery, from product manufacturing through to product delivery. Sometime...
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