by Fronetics | Feb 3, 2016 | Blog, Content Marketing, Marketing, Social Media
A blog post not only stays around longer than a print ad, it can better engage potential customers. The 24-hour news cycle has evolved into the 24-second news cycle with the rise of online media outlets and social media. So, when it comes to advertising your business,...
by Fronetics | Jan 20, 2016 | Blog, Content Marketing, Marketing, Strategy
Grow your business with this 12-step guide to creating a content marketing strategy. So, you’ve decided to give content marketing a go, but you’re not sure where to start. Or, maybe you have tried implementing some of the basic principles but haven’t had much success...
by Fronetics | Jan 18, 2016 | Blog, Content Marketing, Marketing, Strategy
Improve your content marketing strategy in 2016 by following these six tips. We know that content marketing is a highly effective tool for companies of all shapes and sizes, be they B2C or B2B. (If you’re not using inbound marketing, here are five reasons why you...
by Fronetics | Jan 11, 2016 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain
Over the past year we have helped many clients both develop and execute social media strategies. We have also disseminated information on how companies can use social media as an effective business tool. Here are the top 10 social media articles from 2015: 1. 25 Ways...
by Fronetics | Jan 7, 2016 | Blog, Content Marketing, Marketing, Supply Chain
Last year was big for content marketing within the logistics and supply chain industries. While companies in general had been hesitant to adopt an inbound marketing approach, many caught on and found this strategy to have a major impact on business in 2015. Fronetics...
by Fronetics | Nov 5, 2015 | Blog, Content Marketing, Data/Analytics, Leadership, Marketing, Strategy
We all want to see the fruits of our labors. Whether launching a product or a new social media campaign, we look for instantaneous numbers that will affirm we made the right choices. But here’s the problem: not all metrics are created equal. So-called vanity metrics...
