by Fronetics | Apr 11, 2016 | Blog, Content Marketing, Marketing, Social Media
What is the ideal frequency for posting to Twitter? We did the experiment. I came across an article on Socialbakers that suggested that posting to Twitter three times per day is the ideal frequency for brands. Intrigued by this statistic, I looked further and found...
by Fronetics | Apr 6, 2016 | Blog, Content Marketing, Marketing, Social Media, Strategy
Fronetics Strategic Advisors helps clients increase brand awareness, foster meaningful customer engagement, and grow business. Fronetics Strategic Advisors is a management consulting firm focused on identifying and executing areas for growth and value creation for our...
by Fronetics | Apr 5, 2016 | Blog, Content Marketing, Marketing, Strategy
The benefits of content marketing take more than a few months to come about. Kate Lee, Senior Director of Strategy, recently wrote about a client who was disappointed in a newly adopted content marketing program and ready to quit — certainly they should be seeing more...
by Fronetics | Mar 31, 2016 | Blog, Content Marketing, Marketing, Social Media, Supply Chain
Employ a content and social marketing strategy to nurture leads you meet during MODEX. Hundreds of potential customers will be heading to Atlanta next week for MODEX, and you’re gearing up to gain lots of new business. That is, you and over 800 other exhibitors are...
by Jennifer Hart Yim | Mar 23, 2016 | Blog, Content Marketing, Marketing
Editor’s note: This is a guest post by Jennifer Cortez, Director, Marketing Communications, Transplace. Transplace is a North American non-asset-based provider offering manufacturers, retailers, chemical and consumer packaged goods companies the optimal blend...
by Fronetics | Mar 22, 2016 | Blog, Content Marketing, Leadership, Marketing
Meet five women who are changing the face of digital marketing at their big brands. March is National Women’s History Month, and thus we’ve been talking a lot about female leadership, the gender gap, and related issues. Today I’d like to call attention to five...
