by Fronetics | Jun 16, 2016 | Blog, Content Marketing, Manufacturing & Distribution, Marketing, Strategy, Supply Chain
A recent report produced by the Content Marketing Institute and MarketingProfs, and sponsored by Brightcove, found that 81% percent of B2B manufacturers in the United States use content marketing. The same report found that the majority of manufacturers do not...
by Fronetics | Jun 14, 2016 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
Try writing about these topics on your supply chain blog to engage customers. Content is an important part of many logistics and supply chain companies’ marketing plans. Yet nearly half (45%) say creating quality content on a consistent basis is their biggest...
by Fronetics | Jun 9, 2016 | Blog, Content Marketing, Marketing, Strategy
A data-driven content marketing strategy will increase your program’s success and help win the buy-in of executives. What is driving your digital and content marketing strategy? If all you have in the driver’s seat are a few creative ideas, you may find yourself...
by Fronetics | Jun 6, 2016 | Blog, Content Marketing, Marketing, Strategy
Trying to pass your sales pitch off as content will only hurt your content marketing efforts. Think your blog is a refreshing new way to highlight your products or services? Do your posts include verbiage like “one-stop-shopping,” “innovative,” or “industry leader?”...
by Fronetics | Jun 2, 2016 | Blog, Content Marketing, Marketing
As the prevalence of smartphones increases, businesses must consider how their emails appear on mobile devices. You may have created a marketing email masterpiece, but how will it look when someone reads it on a cell phone? This is a very real concern, considering...
by Fronetics | Jun 1, 2016 | Blog, Content Marketing, Marketing, Social Media
Improve the reach of your videos with these distribution strategies. This is part three of a three-part series of creating videos for YouTube for businesses. Check out part one, YouTube for Business 101, and part two, Cheap and Easy Tools for Creating YouTube Videos....
