by Fronetics | Feb 7, 2017 | Blog, Content Marketing, Manufacturing & Distribution, Marketing, Supply Chain
Here are four key takeaways from the manufacturing content marketing report. The Content Marketing Institute (CMI) has released the results of its annual manufacturing content marketing survey, and there have been some big changes since last year. Like many businesses...
by Fronetics | Feb 6, 2017 | Blog, Content Marketing, Marketing, Social Media, Supply Chain
Instagram Stories offer an on-trend platform for delivering targeted content to B2B buyers and building brand awareness with potential customers. If you haven’t considered using Instagram as part of your social media marketing program, it might be time to change your...
by Fronetics | Feb 1, 2017 | Blog, Content Marketing, Marketing
Thinking of outsourcing content marketing? This infographic illustrates how other B2B marketers are handling content creation. Plan. Create. Distribute. Repeat. Does the constant creation of content feel like a drain on your resources? Do you feel like the content...
by Jennifer Hart Yim | Jan 31, 2017 | Blog, Content Marketing, Marketing, Social Media, Strategy
Rival IQ’s Danica Benson discusses the importance of social benchmarking and offers three steps for getting started. This guest post comes to us from Danica Benson, marketing communications manager at Rival IQ. Imagine you’re on a little league baseball team....
by Fronetics | Jan 31, 2017 | Blog, Content Marketing, Marketing, Social Media, Strategy
Sales teams can use social media to cultivate relationships with potential buyers, a process called social selling. With the dawn of the social media age and the exponential increase in choices and information available to buyers, we’ve seen a massive shift in the way...
by Fronetics | Jan 30, 2017 | Blog, Content Marketing, Logistics, Marketing, Supply Chain, Transportation & Trucking
Our readers voted Morai Logistics, Women in Trucking, and the Oracle Supply Chain Management Blog as the top 3 logistics and supply chain blogs of 2017. Every year we ask our readers to vote for the best industry blogs. The results are always interesting — there’s...