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Manufacturers See a Breakthrough with Content Marketing over Last Year

Manufacturers See a Breakthrough with Content Marketing over Last Year

by Fronetics | Feb 7, 2017 | Blog, Content Marketing, Manufacturing & Distribution, Marketing, Supply Chain

Here are four key takeaways from the manufacturing content marketing report. The Content Marketing Institute (CMI) has released the results of its annual manufacturing content marketing survey, and there have been some big changes since last year. Like many businesses...
Instagram Stories: How the Supply Chain Can Use Them to Engage Prospects and Customers

Instagram Stories: How the Supply Chain Can Use Them to Engage Prospects and Customers

by Fronetics | Feb 6, 2017 | Blog, Content Marketing, Marketing, Social Media, Supply Chain

Instagram Stories offer an on-trend platform for delivering targeted content to B2B buyers and building brand awareness with potential customers. If you haven’t considered using Instagram as part of your social media marketing program, it might be time to change your...
Outsourcing Content Marketing: 13 Stats You Should See [Infographic]

Outsourcing Content Marketing: 13 Stats You Should See [Infographic]

by Fronetics | Feb 1, 2017 | Blog, Content Marketing, Marketing

Thinking of outsourcing content marketing? This infographic illustrates how other B2B marketers are handling content creation. Plan. Create. Distribute. Repeat. Does the constant creation of content feel like a drain on your resources? Do you feel like the content...
Social Benchmarking: How You Know You’re Killing It on Social Media

Social Benchmarking: How You Know You’re Killing It on Social Media

by Jennifer Hart Yim | Jan 31, 2017 | Blog, Content Marketing, Marketing, Social Media, Strategy

Rival IQ’s Danica Benson discusses the importance of social benchmarking and offers three steps for getting started. This guest post comes to us from Danica Benson, marketing communications manager at Rival IQ.  Imagine you’re on a little league baseball team....
Social Selling: How Sales Teams Can Close More Deals with Social Media

Social Selling: How Sales Teams Can Close More Deals with Social Media

by Fronetics | Jan 31, 2017 | Blog, Content Marketing, Marketing, Social Media, Strategy

Sales teams can use social media to cultivate relationships with potential buyers, a process called social selling. With the dawn of the social media age and the exponential increase in choices and information available to buyers, we’ve seen a massive shift in the way...
Top 3 Logistics and Supply Chain Blogs of 2017

Top 3 Logistics and Supply Chain Blogs of 2017

by Fronetics | Jan 30, 2017 | Blog, Content Marketing, Logistics, Marketing, Supply Chain, Transportation & Trucking

Our readers voted Morai Logistics, Women in Trucking, and the Oracle Supply Chain Management Blog as the top 3 logistics and supply chain blogs of 2017. Every year we ask our readers to vote for the best industry blogs. The results are always interesting — there’s...
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