For Content Marketing Success, Use Storytelling

by Fronetics | Mar 20, 2017 | Blog, Content Marketing, Marketing

If you want to connect with your target audience, make storytelling a part of your content strategy. If you want content marketing to make a big impact on your business, your audience needs to connect with your content. You need to engage them. You need to grab them...

Will Blogging One More Time per Week Really Make a Difference?

by Fronetics | Mar 15, 2017 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain

A supply chain company published one more blog post per week and gained a new customer in one month. Companies in the logistics and supply chain industries have been hesitant to adopt digital and content marketing because they are unsure about the benefits. We hear it...

This Is How Often B2B Companies Should Post on Social Media

by Fronetics | Mar 14, 2017 | Blog, Content Marketing, Marketing, Social Media, Strategy

Keep these best practices in mind when determining how often to post to social media. Creating valuable, relevant content in a strategic and consistent manner creates demand for your products and services and drives profitable customer action. But as BuzzFeed’s...

Generate Leads Faster with Your Blog: Two Tips for the Supply Chain

by Fronetics | Mar 13, 2017 | Blog, Content Marketing, Marketing, Social Media, Supply Chain

Use these two strategies to help your blog generate leads faster. Creating quality content for your blog that educates and engages consumers takes significant investment and resources. But, unfortunately, blog posts usually don’t deliver the immediate ROI that many...

3 Tools to Help You Benchmark Marketing Performance against Your Competitors

by Fronetics | Mar 2, 2017 | Blog, Content Marketing, Marketing, Social Media

These online benchmarking tools can give you insight into how your industry peers are performing on social media, in keyword searches, and more. Senior Director of Strategy Kate Lee recently wrote about the importance of benchmarking your marketing performance against...

The Role of Content in the Logistics & Supply Chain Industries [Infographic]

by Fronetics | Feb 28, 2017 | Blog, Content Marketing, Logistics, Marketing, Supply Chain

Nearly 80% of logistics and supply chain companies consider content an effective tool for their businesses. We often use this space to talk to the logistics and supply chain industries about content marketing. Some companies are surprised to learn that this modern...