![12 Steps to an Effective Content Strategy for the Supply Chain [Slideshow]](https://www.fronetics.xyz/wp-content/uploads/2024/10/12-steps-to-an-effective-content-strategy-1.jpg)
by Fronetics | Jun 26, 2017 | Blog, Content Marketing, Marketing, Strategy, Supply Chain
Learn how to stand out from the crowd with a content strategy that drives profitable customer action. According to a survey of supply chain and logistics marketers by Fronetics, 86% are using content as a marketing tool. Respondents report using content marketing...
by Fronetics | Jun 22, 2017 | Blog, Content Marketing, Marketing
Email list segmentation is the one of the simplest and most critical practices to improving marketing email performance. Marketing emails are an important part of lead nurturing: They can make or break whether a lead becomes a sale. So marketers spend a lot of time...
by Fronetics | Jun 20, 2017 | Blog, Content Marketing, Marketing, Social Media
Live video streaming helps businesses promote transparency, good communication, and relatability. Live video is the “it” trend in social media marketing. According to the 2017 Social Media Marketing Industry Report, 61% of marketers plan on using live video services...
by Fronetics | Jun 19, 2017 | Blog, Content Marketing, Marketing, Social Media
Facebook Lead Ads make it easy for both businesses to gather lead information and for prospective customers to learn more about products and services that interest them. Only 37% of B2B marketers feel Facebook advertising is working for their business. On pace to hit...
by Fronetics | Jun 15, 2017 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
A global marketing survey finds that many businesses are focusing on these initiatives and challenges. As more supply chain and logistics companies understand the benefits of content marketing, more are turning to this type of marketing strategy to build brand...
by Fronetics | Jun 13, 2017 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
Follow these steps to equip your content writers with all the institutional knowledge and background information they need to create top-quality content. Content drives consumers to your website, convinces them of the quality of your products/services, and ultimately...
